• Toothpaste specifically formulated to relieve tooth sensitivity and protect teeth. • Provides effective sensitivity protection for 24 hours with regular daily use. • Contains Olafluor amine fluoride which strengthens tooth enamel and helps prevent cavities. • Helps fight bad breath by providing a long-lasting feeling of freshness in the mouth. • Formula without added dyes that gently cleans while helping to remove plaque and tartar. • Number 1 brand recommended by dentists for oral hygiene care.