• Whitening toothpaste with purple pigments for immediate color correction. • Provides a visible effect of up to 7 shades whiter from the first brushing. • Helps effectively prevent the formation of tartar and dental plaque. • Hydrogen peroxide-free formula designed not to damage tooth enamel. • Suitable for daily use with clinically proven results. • Optically counteracts yellow tones by applying colorimetry technology. • Effectively removes dirt particles, preventing the reappearance of discoloration.