• Specially designed to protect baby teeth and the delicate enamel of children from 0 to 5 years old. • Mild strawberry flavor that makes the brushing routine easier for little ones. • Contains the fluoride level recommended by dentists to gently care for children's mouths. • Made with 0% artificial colors, flavors, and sweeteners for safe care. • Decorated with Bluey and Bingo characters to turn brushing into a fun activity.