• Specific anti-yellow shampoo designed for natural blonde, white, or grey hair • Neutralizes intense golden undertones, providing a cool and natural blonde • Enhances highlights and adds shine to the hair • Formula enriched with organic berry extracts and milk proteins to strengthen and condition • The exclusive Integrity 41 ingredient helps maintain color stability over time • Contains purple pigment that acts on warm tones, based on colorimetry • Apply to wet hair, massage, and rinse thoroughly; repeat if necessary • For a more intense result, leave on for a few minutes • Recommended use once a week to maintain cool tones • Suitable product for daily personal care • Deeply nourishes the hair and offers an ultra-soft texture • 300 ml format