Dazzle with a whiter smile when you brush with Colgate Max White Activated Charcoal Toothpaste. This whitening toothpaste has 99% naturally derived ingredients and a clinically proven formula to remove up to 100% of surface stains, revealing a brighter smile. The activated charcoal mineral micro particles in this toothpaste gently polish surface stains for naturally whiter teeth. The whitening toothpaste also helps you maintain strong enamel and healthy gums with regular brushing, so you're protected. Enjoy a bright and confident smile with this whitening toothpaste.