- e.l.f. Power Grip Primer face primer with 4% niacinamide, designed to prep the skin before makeup - Hydrating gel formula that evens out skin tone, smooths texture, and adds radiance - Sets makeup for hours, preventing it from fading or transferring - Dewy and radiant finish, ideal for all skin types and tones - Easily applied with fingertips and absorbs quickly - Vegan product, cruelty-free, and free from harmful ingredients - 24 ml presentation, perfect for your daily beauty routine