- Colgate Bluey Kids Toothpaste is designed for children aged 0 to 5 years - Mild strawberry flavor encourages kids to brush their teeth - Protects the naturally thinner and more delicate enamel of baby teeth - Contains the recommended fluoride level for children's dental protection - Made without artificial colors, flavors, or sweeteners - Individual 50 ml tube, ideal for daily use at home or on the go - Helps establish healthy oral hygiene habits from an early age - Gentle texture and formula, suitable for daily use on sensitive mouths - Easy to use: apply a small amount and brush for 2 minutes - Specially formulated product for children's oral care